CRM for Real Estate
Close more listings. Nurture every lead. Never lose a referral.
Pulse is the CRM for agents and brokerages that live on relationships — with listing pipelines, referral attribution, and nurture drips built in.
Built for real estate
Your reality, not a template.
Challenge
Leads from Zillow, Realtor.com, and open houses get dropped.
How Pulse helps
Inbound lead capture from forms, email parsers, and Zapier instantly creates a deal and kicks off a nurture sequence.
Challenge
Referrals aren't tracked — and top referrers don't get the love they deserve.
How Pulse helps
Dedicated referral source field, attribution on every deal, and automated thank-you workflows for repeat referrers.
Challenge
Agents forget to follow up months later when the buyer's 'ready now.'
How Pulse helps
Long-cycle nurture drips with AI-driven re-engagement when a prospect re-engages (opens an email, clicks a listing link).
Features that fit
The parts of Pulse Real Estate teams actually use.
Listing pipeline
Pre-built stages from New Lead → Showing → Offer → Under Contract → Closed.
Buyer & seller segments
Tag contacts and automate different nurture tracks for each side.
Referral tracking
Every deal links to the referring contact; reports show top referrers by value.
Drip campaigns
Multi-month nurture sequences that pause on reply and resume on re-engagement.
Custom property fields
Capture listing price, beds, baths, sq ft, MLS ID, and photos.
Mobile-first
Full feature parity on iOS and Android — update deals from the showing.
"I was juggling three apps and a spreadsheet. Pulse replaced all of them. My referral business is up 40% because I finally remember to thank people."
Lisa Chen
Broker · Top 1% Agent · Chen & Co. Real Estate
+40%
referral revenue
6hr
time saved/week
+18%
listings closed
Starter pack
Get the Real Estate template.
Pre-built pipeline stages, custom fields, automations, and reports. Ready in one click.
Import templateBuyer pipeline (10 stages, New Lead → Closed)
Seller/Listing pipeline (Appraisal → Listed → Under Contract → Closed)
12-month nurture drip for cold buyers
Referral tracking + thank-you automation
Showing scheduler + post-showing follow-up sequence
Annual client anniversary workflow (keeps you top-of-mind)
Trusted by leading real estate teams
FAQ
Frequently asked
Get started in 5 minutes
Ready to run real estate on Pulse?
Free forever plan. Start your team on Pulse in under 5 minutes.