Is KudosCRM a good CRM for real estate agents?

Yes, for agents and brokerages that need leads, showings and deals in one pipeline with follow-up built in. KudosCRM is not an MLS tool or a transaction manager, so listings and closing paperwork stay in your existing systems.

Can I capture leads from my website and other sources?

Yes. Build a form in the drag-and-drop editor and embed it, and each submission creates a lead. Inbound webhooks and CSV imports bring in leads from other tools. KudosCRM does not pull leads from listing portals on its own.

Can I run separate buyer and seller pipelines?

Yes. An admin creates more than one pipeline, drags stages into order and sets a win probability on each. You can also set stage-movement rules and the Won and Lost reasons that feed win-loss reporting.

How do I schedule showings?

Create an event type under Settings, set your availability, and share the booking link. Clients choose an open slot, bookings appear on the Meetings calendar, and clients can reschedule or cancel on their own.

How do I nurture buyers who are not ready yet?

Enroll a saved segment in an email sequence. You define the steps and the delays between them, and each sequence tracks enrolled contacts, opens, replies and meetings. Use tasks and reminders for personal calls.

Can I track where my referrals come from?

Yes. Tag referrers from one shared tag library and keep the lead source on each lead. The Channels view shows lead source quality, and scoring rules can use source as a signal.

Can I import my existing contacts?

Yes. Import contacts, leads, deals or companies from a spreadsheet, map your columns, review the per-row report and revert a run if a mapping was wrong. Moving from another CRM is handled by Migrations.

How much does KudosCRM cost for a real estate team?

The Free plan covers up to 3 seats. Basic is $9 per seat per month billed yearly, Professional is $24, and Enterprise is $49. Every workspace starts with a 14-day Professional trial and no credit card.

Real Estate CRM for Agents and Brokerages

Capture every inquiry, book showings and move buyers and sellers through the stages you set. KudosCRM keeps the history on one record and shows which deals will close.

Buyer and seller pipelines with stages and a win probability you set

Showings booked from a public link, on the Meetings calendar

Long-cycle follow-up with email sequences and task reminders

A weighted forecast with a roll-up by agent

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Harbor Street · Buyer Deal

Stage: Offer

Illustrative

Inquiry received

Web form created a lead

Mar 3

Showing booked

Booking page, on the Meetings calendar

Mar 6

Showing outcome recorded

Follow-up task created

Mar 9

Offer follow-up task due

Assigned to the agent

Mar 12

Check-in sequence queued

Starts after closing

Apr 30

Buyer

Taylor Brooks, First-Time Buyer

Tagged Buyer · 2 showings completed

What Is a CRM for Real Estate?

A CRM for real estate, also called real estate CRM software, keeps buyers, sellers and open deals in one place. You set the pipeline stages, move each deal through them, and keep every email, note and task on the contact record.

Lead

Each form submission creates a scored lead

Contact

Emails, notes, tasks and meetings on one record

Deal

Stages, a win probability and a forecast

How Does an Agent Move a Lead From Inquiry to Closing?

Four steps take a buyer from a web form to a signed deal, with the history on one record.

1Capture the Inquiry

Put a form on your site. Each submission lands in an inbox and creates a lead, so no inquiry waits in an email thread.

Forms →

2Qualify and Score

Scoring rules grade each lead on signals like source, so you call the strongest buyers first and keep the rest in nurture.

Lead Scoring →

3Book the Showing

Share a booking link with event types and set availability. Bookings land on the Meetings calendar with the contact record behind them.

Meetings →

4Move the Deal

Convert the lead to a deal and drag it through the stages you set, with a win probability on each one.

Deals →

Why Do Real Estate Leads Slip Through the Cracks?

Inquiries arrive from many places, and buyers who are not ready yet go quiet. Here is how KudosCRM closes three common gaps.

The problem

Inquiries arrive from many places and some get dropped

With KudosCRM

Forms create a lead per submission in one inbox. Inbound webhooks and imports bring in the rest, and routing rules assign an owner as each lead arrives.

The problem

Buyers who are not ready yet go quiet

With KudosCRM

Enroll a saved segment in a multi-step email sequence with delays between steps. Each sequence tracks opens, replies and meetings.

The problem

No visibility into which deals will actually close

With KudosCRM

Each stage carries a win probability. The forecast workbench weights open deals by it and rolls up target against attainment by rep.

See Which Deals Are Stuck Before the Buyer Walks

The pipeline board shows every deal by stage, so you can see what is moving and what has sat still.

KudosCRM pipeline board with deal cards grouped by stage — Deals pipeline board. Sample workspace data.

Separate buyer and seller pipelines

Create more than one pipeline, set your own stages and put a win probability on each.

Rot flags on aging deals

Cards that have sat too long get flagged. Watch them in team meetings before a deal quietly dies.

Saved views and an owner rail

Get to my open deals this quarter in one click, and bulk-move or reassign deals from the bulk bar.

Explore the Sales Pipeline

KudosCRM lead record showing contact details, score and activity — Lead record with score and activity. Sample workspace data.

Tag: Buyer

Custom field: Budget

Know Every Buyer and Seller Before You Pick Up the Phone

Open one record to see the emails, notes, tasks and deals tied to a client, with a timeline that updates live.

Custom fields for client details

Add the fields your deals need, such as budget or target area, in sections that keep the record readable.

One shared tag library

Tag buyers, sellers and referrers from one library, and merge duplicate tags as the list grows.

Import with a revert option

Bring contacts in from a spreadsheet, map your columns, review the per-row report and revert a bad run.

Explore Contacts and Companies

See Which Closings Are Realistically Coming This Quarter

The forecast workbench weights open deals by win probability and shows target against attainment for each agent.

Pipeline by confidence

Open deals are bucketed by win probability, so you see committed and best-case closings apart.

A roll-up by agent

See each agent's attainment against target for the quarter.

Always the live book

The forecast reads your current deals and the targets set in Territories and quotas.

Want the detail? See Sales Forecasting.

KudosCRM forecast workbench with pipeline by confidence and a rep roll-up — Forecast workbench. Sample workspace data.

Let Automation Handle the Follow-Up Agents Forget

Automations are no-code workflows. Pick a trigger, add conditions, then add actions that fill in record details for you.

When

A deal moves to the Offer stage

Trigger on a stage change in your buyer pipeline.

The deal is owned by a given agent

Add conditions so the workflow only fires when it should.

Then

Create the follow-up task and email

Actions pull in record details with merge variables.

KudosCRM automation builder with the event trigger list open — Automation builder. Sample workspace data.

Dry-Run Before You Switch On

Test every edit first, then flip the status toggle once the result looks right.

Every Run Is Logged

Inspect each run, see what failed, fix the cause and retry.

Route New Leads to the Right Agent

Rules match on source, lifecycle stage or title and assign the owner automatically.

Explore Workflows Explore Lead Routing

Book Showings and Stay Top of Mind After Them

Many buyers need months before they are ready. Keep showings on one calendar and past clients in view.

Booking Pages for Showings

Create event types such as a showing or a listing consult. Clients pick an open slot, and can reschedule or cancel themselves.

Explore Meetings

Sequences for Long-Cycle Nurture

Enroll past clients and cold buyers in a multi-step sequence, with delays between steps and a funnel from opens to meetings.

Explore Email Sequences

Tasks and Reminders

Set a reminder on any task, and use My Day to see which calls and follow-ups are due after each showing.

Explore Task Management

Pricing

What Does KudosCRM Cost for a Real Estate Team?

Per seat, published, with a 14-day Professional trial and no card. Solo agents start on Free or Basic. Brokerages running several pipelines choose Professional.

Free

Solo agents

$0 forever

Up to 3 seats, no card

3 seats and 1,000 contacts
1 pipeline, 10 custom fields
50 Kudos AI messages a month
Community support

Start Free

Basic

Agent teams

$9 /seat/mo

Billed yearly · $12 monthly

Up to 25 seats, 25,000 records
3 pipelines, 50 custom fields
1,000 automation runs a month
Email support in 24–48 hours

Start Free

Professional

Growing brokerages

$24 /seat/mo

Billed yearly · $29 monthly

Unlimited seats and pipelines
250,000 records, unlimited custom fields
25,000 automation runs, 2,000 AI messages per seat
Priority support within 8 hours

Start 14-Day Trial

Enterprise

Large brokerages

$49 /seat/mo

Billed yearly · $59 monthly

Unlimited records
250,000+ automation runs
Highest AI allowance, bring your own key
Dedicated success manager and SLA

Talk to Sales

Per seat per month. Kudos AI Boost adds $10 per seat. Calling and VoIP adds $15 per seat.

14-day free trial — no credit card requiredCompare every plan

CRM for Every Kind of Real Estate Team

Solo agents and large brokerages both win on speed to lead and steady follow-up.

Solo Agents Agent Teams Brokerages Team Leads and Managers Listing and Buyer Agents

Integrations

Works with the Tools You Already Use

Connect Gmail or Outlook so client email lands on the right record, Zoom for virtual tours and calls, and Slack for alerts. Chatra brings website chat into the same CRM.

See All Integrations

FAQ

Frequently Asked Questions

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Keep Every Buyer, Seller and Showing in One CRM

Capture the inquiry, book the showing and see which deals will close.

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