Build an audience
How to build an audience segment
Combine six filters — industry, country, company size, score, title, and intent — into a reusable audience that resolves to a live lead segment, then send campaigns to it or spin up a lookalike.
Updated July 2026
An audience is a saved, reusable definition of who you want to reach — built from filters rather than a hand-picked list. In KudosCRM an audience resolves to a live segment of leads, so the people in it always reflect who matches your criteria right now, not who matched the day you exported a spreadsheet.
This guide covers the six filters you can combine, how to preview the size before you commit, building a lookalike audience from a good one, and why an audience that's in use can't be deleted out from under a running campaign.
Who this is for
Marketers and reps who want to target the right slice of their leads, and ops who keep segmentation reusable and clean.
Before you start
- Leads in KudosCRM with the attributes you want to filter on (industry, country, size, score, title, intent).
- An idea of who you're trying to reach — the tighter the definition, the more useful the audience.
Good to know
An audience resolves to a live LEAD segment — the same resolution powers the size, the preview, and the recipient list when you attach the audience to an email campaign, so what you preview is what gets sent. Country is matched verbatim (the value as stored on the lead, not an ISO code), so keep your country values consistent. An audience that's in use by a campaign is delete-guarded — you'll need to detach it first, which prevents pulling the rug out from under a live send.
Define, preview, and reuse
Start a new audience and name it
Create an audience and give it a clear name — 'US mid-market, high intent' beats 'Segment 3'. The name is how you'll recognize it later when attaching it to a campaign.
Add filters across the six dimensions
Combine any of the six filters: industry, country, company size, score, title, and intent. Each filter narrows the segment, so layering a few — say a target industry plus a minimum score — gets you to a precise, high-quality slice.
Preview the size
As you set filters, the audience shows how many leads currently match and lets you preview them. This is the same live resolution that will feed a campaign, so the count you see is the count you'll send to — tune the filters until the size feels right.
Save the audience
Save it once you're happy. Because it's a live definition, it re-resolves every time it's used — leads that start matching later are included automatically, and leads that stop matching drop out.
Build a lookalike (optional)
From a strong audience, create a lookalike to find more leads that resemble your best matches. It's a fast way to widen reach without hand-building a new filter set from scratch.
Use it in a campaign
Attach the audience to a bulk email campaign as its recipient list. While a campaign is using it, the audience is delete-guarded — detach it before deleting, so a live send never loses its audience mid-flight.
What you get
- Reusable audiences built from six filters, not brittle hand-picked lists.
- A live lead segment that re-resolves every time it's used, so it never goes stale.
- A size and preview that match exactly what a campaign will send to.
- Lookalike audiences to widen reach from your best-matching leads.
Related articles
Send a bulk email campaign
Point a campaign at the audience you built and send to a live lead segment.
Read articleFind leads with Apollo discovery
Bring net-new leads in so there's more to segment in the first place.
Read articleAudiences (feature)
Everything audience segmentation and lookalikes do, on the feature page.
Read articleEmail campaigns (feature)
Where an audience becomes the recipient list for a bulk send.
Read articleGrowth is the broad engine of the KudosCRM journey — sequences, campaigns, audiences, lead discovery, and referrals that keep new pipeline flowing. See the full picture on the Growth platform overview.
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