Sales Engagement Platform to Reach Out, Follow Up, and Fill the Funnel Again
Run your sequences, campaigns, prospecting, and referral program on the same records your deals close on. KudosCRM gives your team a complete sales engagement platform with multi-step email sequences, tracked bulk campaigns, filter-based audiences, prospect search, a partner and referral program with automatic commissions, and source attribution on every lead. No separate outreach tool, and no guessing which channel produced the revenue.
The Short Version
What is Sales Engagement?
Sales engagement is reaching out and following up on a system rather than one email at a time. It covers the sequences your reps run, the campaigns you send to a list, the prospects you find, and the tracking that tells you which of those actually worked.
In KudosCRM, all of that runs on the records your deals already live on. A sequence stops the moment someone replies, a campaign reports real opens and clicks, every lead carries the source that produced it, and a referred deal writes its own commission. What comes back becomes a new lead, so the next quarter does not start from an empty list.
The Problem
Your Happiest Customers Have Never Been Asked, and Your Last List Is Out of Date
Outreach usually lives in a tool that has never seen your deals, so a rep emails someone who signed a contract last week. The campaign list was exported three months ago. Nobody has asked a single satisfied customer for an introduction, and when a referral does arrive, the commission gets worked out later in a spreadsheet.
- ✕Sequences and campaigns running in a tool that does not know your deals
- ✕A prospect list that runs dry between campaigns
- ✕Referral commissions calculated by hand, after the fact
How KudosCRM Handles It
Reach Out, Find More, and Let Customers Bring You the Next Ones
Everything runs on one set of records. Sequences read the deal, campaigns report what actually landed, prospect search fills the top of the list, and the partner program records what it owes without anyone doing sums.
- ✓Sequences that send from your rep's own mailbox and stop on a reply
- ✓Campaigns with open and click tracking that excludes Apple Mail privacy opens
- ✓Referral links, promo codes, and a commission ledger that writes itself
The Growth Loop
From a First Touch to a Recorded Commission in Four Steps
And then it starts again, because every reply is a new lead on the same spine.
Step 1
Build the audience
Filter your leads on six criteria to get a live segment, then send a campaign or enrol it in a sequence.
Step 2
Let the sequence run
Multi-step emails send on a schedule from your rep's mailbox, pause on manual call and LinkedIn steps, and stop the instant someone replies.
Step 3
See what produced what
Every lead arrives carrying its source and UTMs, so lead volume, lead quality, and won revenue can all be read per channel.
Step 4
Reward the introduction
A referred deal that closes writes its commission to the ledger automatically, against the partner who sent it.
Inside the Growth System
Sequences, Campaigns, Prospecting, Referrals, and Attribution on One Set of Records
Each capability below is built and running today. Roadmap items are flagged separately, never mixed in.
Email sequences and cadences
Build a multi-step email sequence that sends from the rep's own mailbox on a schedule, inside a sending window you set per sequence. Add call, LinkedIn, and video steps as manual tasks, and the sequence pauses at each one until your rep marks it done. Every sequence stops itself the moment a prospect replies or books a meeting, so nobody is chased after they have already answered.
Email sequencesBulk campaigns and the email builder
Send a campaign to an audience and read what happened: opens, clicks, bounces, and unsubscribes computed from the live send. Open tracking excludes Apple Mail Privacy Protection opens rather than counting them, so your open rate is not quietly inflated. Build the email in a drag-and-drop MJML builder that stays responsive and renders correctly in Outlook, and every message carries a one-click unsubscribe that follows the RFC 8058 standard, backed by a suppression list.
Email campaignsAudiences and segments
Build an audience from six filters covering industry, country, company size, lead score, job title, and intent. The audience resolves to a live lead segment, so the size count, the recipient preview, and the actual send list all come from one definition and what you preview is what goes out. Seed a lookalike audience from an existing one when you want more of the same profile.
AudiencesProspect search and enrichment
Search for brand new prospects without leaving KudosCRM, using Apollo on your own account key, then enrich a match with real contact data and convert the prospect into a lead in one click. Each result carries a fit score and a confidence score. Both are KudosCRM estimates rather than figures supplied by Apollo, and we label them that way rather than presenting them as vendor data.
Lead discoveryReferrals, affiliates, and partners
Give every partner a trackable referral link and promo codes, set either as a percentage or a fixed amount with usage limits and an expiry date. When a referred deal is won, the commission is recorded in a ledger automatically against the right partner. Partners get their own portal to sign up, verify, log in, take training, and see the leaderboard, and each one carries a tier from Registered through to Platinum. Partners can also request market development funds for co-marketing, and you approve or decline the request in the same place.
Referrals & partnersSource attribution
Every lead is tagged with its source and UTM parameters automatically, with no tagging convention for anyone to remember. From there you can read lead volume by source, lead quality by source as leads move from marketing qualified to sales qualified, and won revenue and open pipeline by source. Enter your ad spend for a channel and KudosCRM returns cost per lead.
Source attributionLead scoring
Set point rules across intent, firmographic, and behavioural signals, such as requesting a demo, holding an executive title, or working at an enterprise-sized company. Every lead is graded A to D and re-scored the moment something changes, so the leads worth calling first are at the top of the list rather than buried in it.
Lead scoringNew leads land back in Capture
A campaign reply, a discovered prospect, and a won referral all become new leads on the same spine your pipeline runs on. Growth is not the end of the journey, it is where the next one starts.
Lead captureGo Deeper
Related features
What Changes Once Growth Runs on Your Records?
Nobody chases someone who already replied, channel arguments end, commissions stop being a spreadsheet, and the list refills itself. Four things stop being manual the moment outreach lives beside your pipeline.
Nobody chases someone who already replied
Sequences read the reply and stop themselves, so a prospect who answered on Tuesday does not get touch three on Wednesday.
Channel arguments end
Every lead carries its source from the moment it arrives, so which channel produced the revenue is a report rather than an opinion.
Commissions stop being a spreadsheet
A won referred deal writes its own ledger entry against the right partner, at the right rate, on the day it closes.
The list refills itself
Replies, discovered prospects, and referrals all arrive as new leads, so the top of the funnel is fed by the work you already did.
What's Actually in the Box
Everything Growth Gives You Today
Live today, unless marked Soon — roadmap items are shown honestly rather than hidden.
Sequences and cadences
Multi-step email sequences, sent from the owner's own mailbox
Automatic stop on a reply or a booked meeting
Sending windows set per sequence
Call, LinkedIn, and video steps as manual tasks the sequence waits on
SMS sequence steps Soon
Bulk campaigns and email
Bulk email campaigns sent to an audience
Open and click tracking, with Apple Mail Privacy Protection opens excluded
Bounce and spam handling through a signed event webhook
One-click unsubscribe to the RFC 8058 standard, with a suppression list
Drag-and-drop MJML email builder, responsive and Outlook-safe
Campaign analytics computed from live sends: opens, clicks, bounces, unsubscribes
AI assist for campaign and sequence copy, from Kudos AI
Audiences and segmentation
Filter-based audiences resolving to live lead segments
Six filters: industry, country, company size, lead score, job title, intent
Lookalike audiences seeded from an existing audience
One definition driving the size count, the preview, and the send list
Prospect search and enrichment
Apollo people search, on your own account key
Contact enrichment through People-Match
Convert a discovered prospect into a lead in one click
Fit and confidence scores, labelled as KudosCRM estimates
Referrals, affiliates, and partners
Trackable referral links with a first-touch attribution cookie
Promo codes, percentage or fixed, with usage limits and expiry
Commission ledger, written automatically when a referred deal is won
Partner portal: invite, self-register, verify, log in, training, leaderboard
Partner tiers from Registered through to Platinum, shown on the partner record
Market development fund requests, raised by the partner and approved by you
Automated payouts through Stripe, PayPal, or ACH Soon
Source attribution
Automatic lead source and UTM capture on every lead
Lead volume by source
Lead quality by source, tracked from marketing qualified to sales qualified
Won revenue and open pipeline by source
Manual ad-spend entry, returning cost per lead
Automated ad-spend sync with out-of-the-box ROI and ROAS Soon
Feeding new leads back in
Lead capture forms with an embeddable script
Rule-based lead scoring with A to D grades
Chatra and Crisp live chat, with chats captured as leads
Native chatbot and AI lead qualifier Soon
On the Roadmap
What's Coming to Growth
We would rather show you the roadmap than fake a screenshot. These are in progress, not live. Ask us where they stand if one is a deciding factor.
SMS sequence steps
Today a sequence sends email and waits on manual call, LinkedIn, and video tasks. Native SMS as a sending step joins the list next.
Automated partner payouts
Today the commission ledger records what is owed, accurately and automatically, and you pay it through your own process. Paying out through Stripe, PayPal, or ACH from inside KudosCRM is in development.
Automated ad-spend sync
Today you enter ad spend for a channel and get cost per lead back. Syncing spend directly from the ad platforms, and returning ROI and ROAS without any manual entry, is next.
Native chatbot and AI lead qualifier
Today Chatra and Crisp live chat capture conversations as leads. A chatbot that qualifies a visitor before a human joins is being built.
See It in the Product
From a Sequence to a Commission
Build a sequence and let it run
Lay out a multi-step cadence. It sends from your rep's mailbox on a schedule, waits at the call and LinkedIn steps, and stops itself the moment the prospect replies or books a meeting.
Send a campaign to an audience
Build the audience from six filters, design the email in the drag-and-drop builder, and send. Opens, clicks, and unsubscribes roll up per campaign, with a one-click unsubscribe on every message.
Score every lead as it lands
Set point rules across intent, firmographic, and behavioural signals. Every lead is graded A to D and re-scored instantly, so the strongest ones rise to the top of the list.
Sales Engagement for Every Industry
The cadence differs, the mechanics do not: reach out on a schedule, stop when someone answers, and know which channel paid for itself. KudosCRM runs that loop on the records your team already keeps.
Reach People Where They Already Are
Sequences send from your rep's own Gmail or Outlook mailbox, so replies land in the thread they belong to. Chatra and Crisp turn a website chat into a lead, Apollo fills the top of the list on your own key, and Slack tells the team the moment something lands.
See All Integrations
FAQ
Frequently Asked Questions
Keep the Funnel Full
Reach Out, Follow Up, and Let Customers Bring the Next Ones
Sequences that stop on a reply, campaigns you can trust the numbers on, and a referral programme that does its own arithmetic. Start free, bring your whole team, cancel any time.