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Connect your own form

Connect your own form (web-to-lead)

Keep the form you already built in Webflow, WordPress, or plain HTML — point it at the KudosCRM inbound endpoint and we'll map common fields onto a new lead automatically.

Updated June 2026

Web-to-lead is the pattern where a form on your own website posts its submissions to your CRM, so each one becomes a lead automatically. You're not rebuilding the form — you're redirecting where its data goes.

In KudosCRM this is what inbound forms do. You create an inbound form, copy its endpoint, and point your existing form at it. When a submission arrives, KudosCRM auto-maps common fields onto a new lead — with the source attached — and can fan the same submission out to other tools by webhook.

Who this is for

Marketers and developers who already have a working form and don't want to rebuild it. Comfort editing your form's action or handler (or a developer who can) is needed.

Before you start

  • An existing web form on your site (Webflow, WordPress, custom HTML, and so on).
  • Permission to manage inbound forms / integrations in KudosCRM.

How field mapping works

When a submission arrives at the inbound endpoint, KudosCRM auto-maps common fields — name, email, phone, and company — onto a new lead. Send those fields with clear, standard names and they line up without extra configuration.

Connect your form, step by step

  1. Open inbound forms

    In KudosCRM, go to Forms → inbound (your own / external forms) and create a new inbound form. Give it a clear name like 'Webflow — contact page'.

  2. Copy your inbound endpoint

    KudosCRM gives you the endpoint URL to POST submissions to. Copy it.

  3. Point your form at the endpoint

    In your form's settings, set its submission target — the form's action, or your form handler's POST destination — to the inbound endpoint.

  4. Use clear field names

    Make sure your form sends standard fields like name, email, phone, and company so they auto-map. A typical contact form might send John Anderson, john.anderson@apextech.com, +1 415 555 0142, Apex Technologies.

  5. Submit a test

    Submit your live form once. Confirm a new lead appears under Leads with the mapped fields populated and the source attached.

  6. (Optional) Fan out to webhooks

    If other systems need the same submission — a data warehouse, Zapier, Make, or a custom ingest — add outbound webhooks. You can send each submission to up to 20 destinations.

What you get

  • A new lead record per submission, with common fields mapped automatically.
  • Source, campaign, and UTM attached, so attribution is captured on the way in.
  • Duplicate matching, so the same person isn't added twice.
  • Up to 20 outbound webhooks to fan the submission out to other tools.

Related articles

How to build a lead capture form

Prefer a fresh native form? Build one in the KudosCRM form builder instead.

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Embed a form on your website

Or take a KudosCRM form and embed it directly in your own page.

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Online form builder

How native and inbound forms both land submissions as tracked leads.

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Integrations

Where outbound webhooks send each submission across your stack.

Read article
Part of Lead Capture

Lead capture is the first stop in the KudosCRM journey — turning website visitors, inbound forms, and booked meetings into tracked leads. See the full picture on the Lead Capture platform overview.

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