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CRM for Insurance Teams: Never Lose Track of a Renewal

Agents and agencies live on renewals, cross-sell and service. KudosCRM keeps every client, policy, quote and service request on one record, so the next renewal never depends on someone’s memory.

Renewals tracked as deals in a pipeline with an owner and a due date
Policy type and renewal date stored in custom fields you define
Quotes built from your coverage catalog and versioned as you negotiate
Service requests handled as tickets with SLA timers

14-day free trial of Professional, no credit card required.

Renewals Due

Next 60 daysIllustrative
ClientPolicy typeRenewsStatus
Delgado HouseholdHomeOct 18Due in 12 days
Whitfield DentalCommercialOct 24Quote sent
Brennan Auto GroupAuto fleetNov 02In review
Patel Home & AutoBundleNov 09Renewed
Marlow BakeryBusinessNov 21Not started

What Is a CRM for Insurance?

A CRM for insurance keeps every client, household and business account in one place, along with the quotes, renewals and service conversations that go with them. In KudosCRM a policy is a deal in a renewals pipeline, its details live in custom fields, and the client’s emails, notes, tasks and tickets sit on the same record.

Delgado Household Illustrative record

EmailsNotesFilesPolicies (Deals)TicketsQuotes

How Does an Insurance Agency Run Renewals in KudosCRM?

Four steps you set up once, then repeat for every policy on your book.

1

Build a Renewals Pipeline

Create stages such as Upcoming, Contacted, Quoted, Renewed and Lapsed, with Won and Lost close reasons so you can see why policies leave.

Deals
2

Add Policy Details

Create custom fields like Policy type, Carrier and Renewal date. Draft them, then publish together so your team only sees finished fields.

Custom Fields
3

Work the Renewal List

Filter the deal list by renewal date, then use task templates to give every renewal the same checklist and subtasks.

Tasks
4

Follow Up and Close

Email the client, book a review call from your booking link, and close each deal as won or lost with a reason.

Meetings

Why Do Policies Lapse and Cross-Sell Opportunities Go Missing?

Because renewal dates, coverage details and client history sit in different places. Here is how each problem looks on a real book and how KudosCRM handles it.

The Problem

Renewals sneak up and policies lapse

Dates live in a spreadsheet nobody opens until it is too late.

How KudosCRM Helps

Every policy is a deal with an owner. Filter by renewal date, assign task templates, and watch for stale deals so no renewal waits on memory.

The Problem

Cross-sell opportunities hide in the book

You cannot see which clients hold one policy and need another.

How KudosCRM Helps

Store policy type in a custom field, filter deals by it, and tag clients with a shared tag library, then enroll them in a sequence or send a campaign.

The Problem

Client details are scattered

Emails, quotes and service notes sit with different people.

How KudosCRM Helps

Contact and company records show emails, notes, files, deals, tickets and quotes on one timeline, with duplicates merged.

Quote Coverage From a Catalog, Not From Memory

List your coverage plans as products, build quotes from them, and version each quote as the client negotiates. An accepted quote converts into an order without retyping a line.

Coverage as products

Add your plans to the catalog once, with price books for different regions or partners.

Versioned quotes

Send a revised quote without losing the earlier one, and track status through Accepted.

Quote to order

An accepted quote converts into an order so nothing is retyped.

Explore Quotes

Quote for Whitfield Dental

SentIllustrative

Commercial property

Annual · Standard deductible

$2,400

General liability

Annual · $1M limit

$1,350

Equipment breakdown

Add-on

$530
Total$4,280
v1v2v3 · Sent

Ticket: Add a driver to the auto policy

Illustrative
Hi, my son just got his license. Can you add him to our auto policy before Friday?
Thanks, Mr. Brennan. I’ll send an updated quote today.

SLA timer

02:14:08

Linked client

Brennan Auto Group

2 deals · 5 activities

Answer Policy Change Requests Before the Clock Runs Out

Turn client emails into tickets with an SLA timer, and see the linked client and their history beside the conversation before you reply.

SLA timers in plain sight

See how much time is left on each ticket before you open it.

Client context beside the thread

The linked contact and company panel shows their history before you reply.

A knowledge base for common questions

Publish answers on proof of insurance or billing dates, and agents can suggest them in the desk.

Explore Support

Keep Clients Warm Between Renewals

Three ways to stay in touch with a book of clients without writing every message by hand.

Sequences

Define the steps and delays, enroll an audience, and track enrolled, opens, replies and meetings for each play.

Explore Email Sequences

Email Campaigns

Send one message to a chosen audience, preview exactly who receives it, send yourself a test, then schedule it.

Explore Email Campaigns

Booking Links

Put your booking link in email signatures so clients can book a policy review without a back-and-forth.

Explore Meetings

Control Who Can See and Change Client Records

Client and policy details need limits. Set access by role, add overrides for exceptions, and check the audit log when a record changes.

Looking for certifications or hosting details? See the Trust Center for what KudosCRM currently publishes.

Roles and per-user overrides

A permission matrix sets what each role can do, enforced on the server, with overrides for one-off exceptions.

Roles and Permissions

An audit log of changes

Filter by person, search for a record and read the before and after. Export the log to CSV.

Audit Log

Import with an undo

Bring your book in from a spreadsheet, review a per-row report, and revert the run if a mapping was wrong.

Migrations

Pricing

What Does KudosCRM Cost for an Insurance Agency?

Per seat, published, with a 14-day Professional trial and no card. Small agencies start on Basic. Agencies that need unlimited pipelines and priority support choose Professional.

Free

Trying it first

$0 forever

Up to 3 seats, no card

  • 3 seats and 1,000 contacts
  • 1 pipeline, 10 custom fields
  • 50 Kudos AI messages a month
  • Community support
Start Free

Basic

Small agencies

$9 /seat/mo

Billed yearly · $12 monthly

  • Up to 25 seats, 25,000 records
  • 3 pipelines, 50 custom fields
  • 1,000 automation runs a month
  • Email support in 24–48 hours
Start Free
Most Popular

Professional

Growing agencies

$24 /seat/mo

Billed yearly · $29 monthly

  • Unlimited seats and pipelines
  • 250,000 records, unlimited custom fields
  • 25,000 automation runs, 2,000 AI messages per seat
  • Priority support within 8 hours
Start 14-Day Trial

Enterprise

Multi-office agencies

$49 /seat/mo

Billed yearly · $59 monthly

  • Unlimited records
  • 250,000+ automation runs
  • Highest AI allowance, bring your own key
  • Dedicated success manager and SLA
Talk to Sales

Per seat per month. Kudos AI Boost adds $10 per seat. Calling and VoIP adds $15 per seat. Compare every plan →

CRM for Every Kind of Insurance Practice

Agencies and brokers sell different coverage, but the work is the same: know the client, keep renewals on time, and answer requests quickly.

Integrations

Works with the Tools You Already Use

Connect Outlook so client email lands on the right record, Zoom for policy reviews, and Slack for alerts. Chatra brings website chat into the same CRM.

See All Integrations

FAQ

Frequently Asked Questions

Start free today

Start Your Next Renewal Cycle on One Record

Import your book, add a Renewals pipeline, and give every policy an owner and a due date.